Homepage – NXT Media Days MENA
Uniting Pioneers in the Media and Advertising Landscape
December 10, 2024
Radisson RED Dubai Silicon Oasis
NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem
NXT Media Days brings together three dynamic event series, each focusing on pivotal areas of the evolving media and advertising ecosystem. NXT Media Days is your gateway to the future of media, where innovation meets industry leaders to shape the next generation of content and advertising.
By uniting Retail Media Days, Nextv Series, and CTV Ad Days under one brand, we provide a cohesive hub for industry professionals to explore cutting-edge trends, share insights, and develop strategies that will drive the future of media and advertising.
In 2024, we are organizing 6 NXT Media Days events:
Sponsors
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silver
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Nextv Series MENA will unite TV leaders, streaming digital players, technology providers and the entire entertainment industry to discuss the future and the universal challenges and solutions of the streaming sector.
Key topics
- Relevance Of Pay TV Operators
- What Lies Ahead For Cloud TV In MENA?
- The Transformation Of Broadcasters To Embrace The Streaming Era
- Operators’ Content And Platform Competition In MENA
CTV Ad Days MENA seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.
Key topics
- Monetisation strategies of FAST TV channel
- The role of smart TVs and other streaming devices
- Audience measurement in a fragmented world
- The social media revolution: Impact on advertising
- Connected TV: Agency and Media partners integration
Retail Media Days MENA will focus on the rapidly growing landscape of advertising within online retail environments. It will delve into how established networks are innovating to maintain their edge amidst intense competition, leading to the development of new solutions and ad products.
Key topics
- Benefits Of The Retailers Shoppers Data For The Brands
- Retail Media Market : Standardisation, Confidence And Transparency Issues
- Instore DOOH : Success Stories
- Global Retail Media Panorama And Focus On Africa
Why attend our event?
Market Intelligence
All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.
Find out more about our new Intelligence Services that led to the creation of this exclusive event.
Our Research Highlights
Arabic films and series on the rise: will it last in the long run?
With the intensification of streaming consumption and direct involvement of US giants, a fierce battle has grown across the Middle East and North Africa to capture local viewership. In this fight, studios and platforms must extend their efforts to craft the most competitive and compelling offer. To what extent are they betting on local stories, talents and productions? Investing locally can be risky as it involves substantial expenses and efforts to nurture an emerging industry. Which streaming service really champions local creation? Are the rewards really worth the costs?
CTV advertising in MENA: how regional actors are building future-proof ad offers
This December (2023), the first CTV Ad Days event in MENA took place in Dubai, covering the potential of streaming and TV advertising in Arabic markets. 2023 was marked by a peaking interest in premium video ad propositions in the region, with regional streamers successively launching new inventories and brands increasingly turning towards CTV as a new medium to reach consumers on the big screen while enriching their marketing models with a whole new set of data points. But to better understand these new opportunities, it’s important to understand the specific challenges that the MENA ad industry is facing.
