Agenda
Agenda
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Series MENA
Tuesday, December 10
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CTV Ad Days MENA
Tuesday, December 10
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Retail Media Days MENA
Tuesday, December 10
| 08:30 |
Registration 60 Mins |
| 09:25 |
Welcoming speech 5 Mins |
| 09:30 |
Market Overview 15 Mins 
|
| 09:45 |
The transformation of broadcasters to embrace the streaming era 45 Mins 
|
| 10:30 |
Fireside Chat with WSC Sports 20 Mins 
|
| 10:50 |
Relevance of Pay TV operators 5 Mins 
|
| 11:35 |
Coffee Break & Networking 30 Mins |
| 11:35 |
Local & Arabic content in MENA: Meeting the demand 45 Mins 
|
| 12:50 |
Telecom operators, OTT & new digital services aggregation 50 Mins 
|
| 13:40 |
Lunch & Networking - sponsored by MMS 60 Mins |
| 14:40 |
Redefining the UX: Building the optimal personalisation 5 Mins 
|
| 15:25 |
OTT competition: Is there room for new players? 45 Mins 
|
| 16:10 |
Vote of Thanks 5 Mins |
| 16:15 |
Networking Coffee 60 Mins |
| 08:30 |
Registration 60 mins |
| 09:30 |
Welcoming Speech 15 minutes |
| 09:45 |
Connected TV: Agency and Media partners integration 50 minutes 
|
| 10:40 |
The role of smart TVs and other streaming devices 50 minutes 
|
| 11:30 |
Coffee Break & Networking 35 minutes |
| 12:05 |
Boosting brand exposure with CTV Advertising 40 minutes 
|
| 12:45 |
Innovations in creative advertising 45 minutes 
|
| 13:30 |
3 V’s to Unlock Growth Across Digital Platforms 15 minutes 
|
| 13:45 |
Lunch & Networking - sponsored by MMS 55 minutes |
| 14:40 |
Audience measurement in a fragmented world 30 minutes 
|
| 15:25 |
The social media revolution: Impact on advertising 45 minutes
|
| 16:10 |
Vote of Thanks 5 Mins |
| 16:15 |
Networking Coffee 60 Mins |
| 08:30 |
Registration and Welcoming Coffee 70 minutes |
| 09:40 |
Welcoming Speech 5 minutes |
| 09:45 |
Benefits of the retailers shoppers data for the brands 45 minutes 
|
| 10:30 |
The Future of Retail Media 15 mins 
|
| 10:45 |
Retail media market : standardization, confidence and transparency issues 45 minutes 
|
| 11:30 |
Coffee Break & Networking -sponsored by Criteo 30 minutes |
| 12:00 |
Leveraging in-store and DOOH advertising for retail spaces 45 minutes 
|
| 12:45 |
Global Retail Media panorama and focus on MENA 50 minutes 
|
| 13:35 |
Lunch & Networking - sponsored by MMS 60 minutes |
| 14:35 |
The Boom of Non-Endemic Advertising 40 minutes 
|
| 15:10 |
Live shopping as a retail media format ? 40 minutes
|
| 15:50 |
Networking Coffee 60 minutes |
Registration
Tuesday, December 10, 08:30 - 09:25
Welcoming speech
Tuesday, December 10, 09:25 - 09:30
The transformation of broadcasters to embrace the streaming era
Tuesday, December 10, 09:45 - 10:30
• Changing viewing habits: How to adapt?
• Diversification options
• Advertising and monetization strategies
Moderated by: Nesma Khalifa – Content Strategist and Business Development Manager – SAWA Entertainment Group
Fireside Chat with WSC Sports
Tuesday, December 10, 10:30 - 10:50
Relevance of Pay TV operators
Tuesday, December 10, 10:50 - 11:35
• How can Pay TV operators become super-aggregator?
• Is super-aggregation enough to retain subscribers?
• What more can be integrated into the STB experience?
Executive Vice President Ad Sales & Syndication
Zee Entertainment-International Business
Coffee Break & Networking
Tuesday, December 10, 11:35 - 11:35
Local & Arabic content in MENA: Meeting the demand
Tuesday, December 10, 11:35 - 12:50
• Consumer behaviour evolution in MENA
• Impact of streaming giants: competitions versus content acquisition
• Importance of partnerships & co-production
Telecom operators, OTT & new digital services aggregation
Tuesday, December 10, 12:50 - 13:40
OTT & D2C aggregation strategies
• Challenges of OTT aggregation in STB
• Business opportunities in smart home
Moderated by: Nesma Khalifa – Content Strategist and Business Development Manager – SAWA Entertainment Group
Lunch & Networking - sponsored by MMS
Tuesday, December 10, 13:40 - 14:40
Redefining the UX: Building the optimal personalisation
Tuesday, December 10, 14:40 - 15:25
Harnessing the power of data for a more personalized experience
• Maximizing revenue, reducing cost and elevating user experience
• What technological solution for operators and OTT platforms
OTT competition: Is there room for new players?
Tuesday, December 10, 15:25 - 16:10
Is there room for new OTTs in MENA?
• Could advertising revenue support niche OTTs?
• Success key for D2C platforms in MENA
Moderated by: Nesma Khalifa – Content Strategist and Business Development Manager – SAWA Entertainment Group
Vote of Thanks
Tuesday, December 10, 16:10 - 16:15
Networking Coffee
Tuesday, December 10, 16:15 -
Registration
Tuesday, December 10, 08:30 - 09:30
Welcoming Speech
Tuesday, December 10, 09:30 - 09:45
Connected TV: Agency and Media partners integration
Tuesday, December 10, 09:45 - 10:40
- How to take advantage of the market disruption
- How do marketers, media owners, and agencies innovate to evolve with consumers
- Perspectives, take away learnings and implications
Moderated by :Nisrine Ghazal – VP digital- Rotana Media Services
The role of smart TVs and other streaming devices
Tuesday, December 10, 10:40 - 11:30
- Smart TVs and addressable advertising
- Advertising business models on streaming devices
- Opportunities for TV networks and content owners
Moderated by : Chris Redmond is the CEO and co-founder of RedHolt
Coffee Break & Networking
Tuesday, December 10, 11:30 - 12:05
Boosting brand exposure with CTV Advertising
Tuesday, December 10, 12:05 - 12:45
- Optimising omnichannel campaigns and better monetisation of content
- New targeting capabilities for digital audiences
- Brands activation in a cross-screen environments
Moderated by : Islam Salama – Founder & CEO – Attech – CTV agency
Innovations in creative advertising
Tuesday, December 10, 12:45 - 13:30
- The battle for consumers’ attention
- Data-driven and audience-focused creative processes
- Dynamic creative optimization
Moderated by: Awaise Hyder – MarTech Strategy Lead – Annalect MENA
3 V’s to Unlock Growth Across Digital Platforms
Tuesday, December 10, 13:30 - 13:45
In this insightful session, Jad Abou Mitri, Senior Digital Growth Manager at MMS, will delve into the transformative power of the three V’s that are redefining the digital landscape. From Connected TV (CTV) to Over-the-Top (OTT) platforms and social media, Jad will explore how these three elements drive growth, enhance engagement, and maximize impact.
Lunch & Networking - sponsored by MMS
Tuesday, December 10, 13:45 - 14:40
Audience measurement in a fragmented world
Tuesday, December 10, 14:40 - 15:25
- How can campaigns be measured and attributed across devices and services
- Driving ad efficiency to increase both advertiser and viewer engagement
- What is it going to take for the industry to achieve unified measurement?
The social media revolution: Impact on advertising
Tuesday, December 10, 15:25 - 16:10
- Social media advertising and traditional advertising: competition or synergies?
- Using social media for audience growth and targeted audience
- Content creation and distribution strategies for the best ROI
Moderated by: Awaise Hyder – MarTech Strategy Lead – Annalect MENA
Vote of Thanks
Tuesday, December 10, 16:10 - 16:15
Networking Coffee
Tuesday, December 10, 16:15 -
Registration and Welcoming Coffee
Tuesday, December 10, 08:30 - 09:40
Welcoming Speech
Tuesday, December 10, 09:40 - 09:45
Benefits of the retailers shoppers data for the brands
Tuesday, December 10, 09:45 - 10:30
- How can shopper data be utilized to develop targeted, personalized retail media campaigns?
- In what ways can consumer insights drive data-driven product innovation?
- How can brands enhance customer loyalty through personalized offers ?
- What methods are effective in assessing the impact of data-driven initiatives?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
The Future of Retail Media
Retail media market : standardization, confidence and transparency issues
Tuesday, December 10, 10:45 - 11:30
•How can the industry create consistent metrics for retail media?
•What strategies ensure clear and honest ad performance reporting?
•How can advanced technologies be used to combat ad fraud?
•What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Moderated by: David Singleton: Strategic Advisor, Growth Coach
Coffee Break & Networking -sponsored by Criteo
Tuesday, December 10, 11:30 - 12:00
Leveraging in-store and DOOH advertising for retail spaces
Tuesday, December 10, 12:00 - 12:45
- Maximizing ROI through Data-Driven In-Store Campaign
- The Future of Personalization in Retail Media
- Integrating Omnichannel Marketing with DOOH
- Innovative Uses of Interactive DOOH near Retail Spaces
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Global Retail Media panorama and focus on MENA
Tuesday, December 10, 12:45 - 13:35
- What strategies are needed to effectively localize global retail media insights for the MENA region?
- How is the digital revolution impacting retail media in MENA, and what innovative approaches are emerging?
- How can global brands tailor their retail media strategies to align with MENA’s unique cultural and economic landscape?
- What pioneering innovations and trends are originating from MENA, and how might they influence the global retail media landscape?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Regional Technology Lead - Middle East, Pakistan, Turkey, Africa and Germany
Yum! Brands
Lunch & Networking - sponsored by MMS
Tuesday, December 10, 13:35 - 14:35
The Boom of Non-Endemic Advertising
Tuesday, December 10, 14:35 - 15:10
•Case studies of effective non-endemic advertising campaigns
•How to create engaging content for non-endemic audiences?
•What are the new revenue streams from non-endemic advertising?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Live shopping as a retail media format ?
Tuesday, December 10, 15:10 - 15:50
•What are the latest trends in live shopping, and how are consumer preferences evolving?
•Which platforms and tools are essential for successful live shopping?
•What are the best practices for creating engaging content in live shopping?
•How to measure the impact and success of live shopping campaigns?
Moderated by: Sagarika Nayak – Director – Customer Success & VOC – GMG
Networking Coffee
Tuesday, December 10, 15:50 -