Agenda
Agenda
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Nextv Series MENA
Tuesday, December 10
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CTV Ad Days MENA
Tuesday, December 10
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Retail Media Days MENA
Tuesday, December 10
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 |
The transformation of broadcasters to embrace the streaming era 45 minutes |
| 10:15 |
One to One Session 20 minutes |
| 10:35 |
OTT competition: Is there room for new players? 45 minutes |
| 11:20 |
Coffee Break 30 minutes |
| 11:50 |
Local & Arabic content in MENA: Meeting the demand 45 minutes |
| 12:35 |
Redefining the UX: Building the optimal personalisation 45 minutes |
| 13:20 |
Lunch & Networking 60 minutes |
| 14:20 |
Relevance of Pay TV operators 45 minutes |
| 15:05 |
Telecom operators, OTT & new digital services aggregation 45 minutes |
| 15:50 |
Vote of Thanks & Networking Cocktail 60 minutes |
| 08:30 |
Registration & Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 |
Audience measurement in a fragmented world 45 minutes |
| 10:15 |
One to One Session 20 minutes |
| 10:35 |
Boosting brand exposure with CTV Advertising 45 minutes |
| 11:20 |
Coffee Break & Networking 30 minutes |
| 11:50 |
Connected TV: Agency and Media partners integration 45 minutes |
| 12:35 |
Innovations in creative advertising 45 minutes |
| 13:20 |
Lunch & Networking 60 minutes |
| 14:20 |
The role of smart TVs and other streaming devices 45 minutes |
| 15:05 |
The social media revolution: Impact on advertising 45 minutes |
| 15:50 |
Vote of Thanks & Networking Cocktail 60 minutes |
| 08:30 |
Registration & Welcoming Coffee& Welcoming Coffee 45 minutes |
| 09:15 |
Welcoming Speech & Market Overview 15 minutes |
| 09:30 AM |
Benefits of the retailers shoppers data for the brands 45 minutes |
| 10:15 |
One to One Session 45 minutes |
| 10:35 |
Retail media market : standardization, confidence and transparency issues 45 minutes |
| 11:20 |
Coffee break 30 minutes |
| 11:30 |
Instore DOOH : success stories 45 minutes |
| 12:35 |
Global Retail Media panorama and focus on MENA 45 minutes |
| 13:20 |
Lunch & Networking 60 minutes |
| 14:20 |
The Boom of Non-Endemic Advertising 45 minutes |
| 15:05 |
Live shopping as a retail media format ? 45 minutes |
| 15:50 |
Vote of Thanks & Networking Cocktail 60 minutes |
Registration & Welcoming Coffee
Tuesday, December 10, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, December 10, 09:15 - 09:30
The transformation of broadcasters to embrace the streaming era
Tuesday, December 10, 09:30 - 10:15
• Changing viewing habits: How to adapt?
•Diversification options
• Advertising and monetization strategies
One to One Session
Tuesday, December 10, 10:15 - 10:35
OTT competition: Is there room for new players?
Tuesday, December 10, 10:35 - 11:20
• Is there room for new OTTs in MENA?
• Could advertising revenue support niche OTTs?
• Success key for D2C platforms in MENA
Coffee Break
Tuesday, December 10, 11:20 - 11:50
Local & Arabic content in MENA: Meeting the demand
Tuesday, December 10, 11:50 - 12:35
• Consumer behaviour evolution in MENA
• Impact of streaming giants: competitions versus content acquisition
• Importance of partnerships & co-production
Redefining the UX: Building the optimal personalisation
Tuesday, December 10, 12:35 - 13:20
• Harnessing the power of data for a more personalized experience
• Maximizing revenue, reducing cost and elevating user experience
• What technological solution for operators and OTT platforms
Lunch & Networking
Tuesday, December 10, 13:20 - 14:20
Relevance of Pay TV operators
Tuesday, December 10, 14:20 - 15:05
• How can Pay TV operators become super-aggregator?
• Is super-aggregation enough to retain subscribers?
• What more can be integrated into the STB experience?
Telecom operators, OTT & new digital services aggregation
Tuesday, December 10, 15:05 - 15:50
Telecom operators, OTT & new digital services aggregation
- OTT & D2C aggregation strategies
- Challenges of OTT aggregation in STB
- Audio and new digital services
- Business opportunities in smart home
Vote of Thanks & Networking Cocktail
Tuesday, December 10, 15:50 -
Registration & Welcoming Coffee
Tuesday, December 10, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, December 10, 09:15 - 09:30
Audience measurement in a fragmented world
Tuesday, December 10, 09:30 - 10:15
- How can campaigns be measured and attributed across devices and services
- Driving ad efficiency to increase both advertiser and viewer engagement
- What is it going to take for the industry to achieve unified measurement?
One to One Session
Tuesday, December 10, 10:15 - 10:35
Boosting brand exposure with CTV Advertising
Tuesday, December 10, 10:35 - 11:20
Keynote Speaker
Coffee Break & Networking
Tuesday, December 10, 11:20 - 11:50
Coffee Break & Networking
Connected TV: Agency and Media partners integration
Tuesday, December 10, 11:50 - 12:35
- How to take advantage of the market disruption
- How do marketers, media owners, and agencies innovate to evolve with consumers
- Perspectives, take away learnings and implications
Innovations in creative advertising
Tuesday, December 10, 12:35 - 13:20
- The battle for consumers’ attention
- Data-driven and audience-focused creative processes
- Dynamic creative optimization
Lunch & Networking
Tuesday, December 10, 13:20 - 14:20
The role of smart TVs and other streaming devices
Tuesday, December 10, 14:20 - 15:05
- Smart TVs and addressable advertising
- Advertising business models on streaming devices
- Opportunities for TV networks and content owners
The social media revolution: Impact on advertising
Tuesday, December 10, 15:05 - 15:50
- Social media advertising and traditional advertising: competition or synergies?
- Using social media for audience growth and targeted audience
- Content creation and distribution strategies for the best ROI
Vote of Thanks & Networking Cocktail
Tuesday, December 10, 15:50 -
Coffee Break & Networking
Registration & Welcoming Coffee& Welcoming Coffee
Tuesday, December 10, 08:30 - 09:15
Welcoming Speech & Market Overview
Tuesday, December 10, 09:15 - 09:30 AM
Benefits of the retailers shoppers data for the brands
Tuesday, December 10, 09:30 AM - 10:15
• How can shopper data be utilized for targeted, personalized marketing campaigns?
• In what ways can consumer insights drive data-driven product innovation?
• How can brands enhance customer loyalty through personalized offers?
• What methods are effective in assessing the impact of data-driven marketing initiatives?
One to One Session
Tuesday, December 10, 10:15 - 10:35
Retail media market : standardization, confidence and transparency issues
Tuesday, December 10, 10:35 - 11:20
•How can the industry create consistent metrics for retail media?
•What strategies ensure clear and honest ad performance reporting?
•How can advanced technologies be used to combat ad fraud?
•What are effective methods for achieving unified cross-platform measurement for comprehensive campaign insights?
Coffee break
Tuesday, December 10, 11:20 - 11:30
Instore DOOH : success stories
Tuesday, December 10, 11:30 - 12:35
- Maximizing ROI through Data-Driven In-Store DOOH Campaigns
- The Future of Personalization in Retail Media
- Integrating Omnichannel Marketing with In-Store DOOH
- Innovative Uses of Interactive DOOH in Retail Spaces
Global Retail Media panorama and focus on MENA
Tuesday, December 10, 12:35 - 13:20
- What strategies are needed to effectively localize global retail media insights for the MENA region?
- How is the digital revolution impacting retail media in MENA, and what innovative approaches are emerging?
- How can global brands tailor their retail media strategies to align with MENA’s unique cultural and economic landscape?
- What pioneering innovations and trends are originating from MENA, and how might they influence the global retail media landscape?
Lunch & Networking
Tuesday, December 10, 13:20 - 14:20
The Boom of Non-Endemic Advertising
Tuesday, December 10, 14:20 - 15:05
•Case studies of effective non-endemic advertising campaigns
•How to create engaging content for non-endemic audiences?
•What are the new revenue streams from non-endemic advertising?
Live shopping as a retail media format ?
Tuesday, December 10, 15:05 - 15:50
•What are the latest trends in live shopping, and how are consumer preferences evolving?
•Which platforms and tools are essential for successful live shopping?
•What are the best practices for creating engaging content in live shopping?
•How to measure the impact and success of live shopping campaigns?
Vote of Thanks & Networking Cocktail
Tuesday, December 10, 15:50 -