CTV Ad Days MENA
CTV Ad Days MENA seeks to create opportunities where brands, media agencies, operators and technology providers exchange ideas for a more efficient usage of the TV and OTT platforms as an advertising medium.
Key topics
- Monetisation strategies of FAST TV channel
- The role of smart TVs and other streaming devices
- Audience measurement in a fragmented world
- The social media revolution: Impact on advertising
- Connected TV: Agency and Media partners integration
