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Tópicos principales 2024
Los secretos detrás del éxito del FAST
TV Addressable: del amplio alcance al hiper-targeting
Medios minoristas y TV conectada: dos mundos en colisión
El auge de los ad tiers SVOD en América Latina
Un futuro multidivisa para un presente multiplataforma
Estrategias para la optimización del inventario de CTV
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Reportes destacados
Netflix and telcos: unique strategy to maximise SVOD reach in Latin America
Netflix recently partnered with Megacable in Mexico, to bundle its Standard & Ad-tiers offers with Megacable’s 2Play and 3Play offers. Aligning with a tier-1 national operator could drive significant growth for the streaming giant in Mexico. Launched in Mexico and the rest of Latin America in 2011, Netflix has expanded its network of partners, employing a different strategy than its competitors. What’s the rationale behind such distribution strategies and how has it proven to be successful for the Los Gatos’ firm and its competitors ?
Pluto TV, Roku, Vix … which FAST platform offers the most exclusive catalogue in Latin America?
As FAST platforms lately turned into a new garden of Eden for content providers to distribute their IPs on, competition is ramping up between providers trying to build the most attractive offer to meet the growing demand for tailored content. To do so, the focus had long been put on quantity over quality and the number of FAST channels available in Latin America has increased quickly over time.
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BelAir Unique Mexico City WTC Hotel, Trademark by Wyndham Dakota 95, Nápoles, Alcaldía Benito Juárez, Ciudad de México, México.
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