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Key topics 2024
The secrets behind FAST success
Addressable TV: from broad reach to hyper-targeting
Retail media meets CTV: two worlds collide
The rise of ad-supported SVOD tiers in Latin America
A multi-currency future for a cross-platform present
Strategies for CTV inventory optimization
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Market Intelligence
All our events are developed jointly with market research offers. We provide the most accurate and granular sets of data about the Telecom, Media and Technologies markets.
Find out more about our new Intelligence Services that led to the creation of this exclusive event.
Our Research Highlights
Arabic films and series on the rise: will it last in the long run?
With the intensification of streaming consumption and direct involvement of US giants, a fierce battle has grown across the Middle East and North Africa to capture local viewership. In this fight, studios and platforms must extend their efforts to craft the most competitive and compelling offer. To what extent are they betting on local stories, talents and productions? Investing locally can be risky as it involves substantial expenses and efforts to nurture an emerging industry. Which streaming service really champions local creation? Are the rewards really worth the costs?
CTV advertising in MENA: how regional actors are building future-proof ad offers
This December (2023), the first CTV Ad Days event in MENA took place in Dubai, covering the potential of streaming and TV advertising in Arabic markets. 2023 was marked by a peaking interest in premium video ad propositions in the region, with regional streamers successively launching new inventories and brands increasingly turning towards CTV as a new medium to reach consumers on the big screen while enriching their marketing models with a whole new set of data points. But to better understand these new opportunities, it’s important to understand the specific challenges that the MENA ad industry is facing.
